"L'ESTRAMBOTISME"

Why STRAM-PRIVATA?

For Leonardo da Vinci, painters are children of nature, true creators who have re-discovered nature and channel its energy into their works.

STRAM Project by Quim Hereu is a genuine, straightforward activity that attracts not only art experts but also everybody who can FEEL rather than "understand" what we call art.

Privata, "your brand, naturally", wishes to support direct personal initiatives working towards the promotion, conservation and admiration of our environment: nature and culture. We human beings usually adapt our lifestyle to keep up with the present times. However, there are many paths leading us back to nature. The main path is through feeling, the purest way of appreciating the art that any person, regardless of religion, politics or social background, is capable of producing.

The STRAM-PRIVATA association seeks to conserve an artistic heritage, the wonder and pleasure of beauty, and the harmonious fulfilment of our feelings - all of which enable us to grow as persons.

The power of reason is what sets us off from animals; feeling can be what helps us return to this natural space and thus respect and conserve our world.